#230 Dr. Alison Fragale - Likeable Badass: Why You Need Both (Not Either/Or)

You don't need to tone it down or hide your competence. You need to add warmth.

Professor Alison Fragale's research shows that people want to work with those they both like AND respect. The Likeable Badass framework isn't about choosing one or the other—it's about having both.

This conversation is practical, research-backed, and empowering. Alison gives you a framework for being both respected and liked without apologising for either.

Professor Alison Fragale is an organisational psychologist and professor at UNC's Business School and author of the bestselling book Likeable Badass: How Women Get the Success They Deserve.

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