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Sharing stories from amazing leaders just like you and me. Breaking down myths of leadership, imposter syndrome & helping us all be braver. Step by step.
Sharing stories from amazing leaders just like you and me. Breaking down myths of leadership, imposter syndrome & helping us all be braver. Step by step.
Episodes

Friday Feb 20, 2026
#234 Career Insurance: Jodi Geddes on Why Your Personal Brand Can't Wait
Friday Feb 20, 2026
Friday Feb 20, 2026
Jodi Geddes is back - and a lot has happened since Episode 13.
Since we last spoke, Jodi co-built Circle In into a globally recognised workplace platform before navigating the weight of a confidential exit, three months offline with her kids, and the question every exited founder eventually faces: who am I now?
In this honest, energising conversation, Jodi opens up abo
ut the identity grief of losing the founder title, why she refuses to be called a brand strategist, and what she discovered building Brandiie from scratch - that personal brand was never really about LinkedIn. It's about confidence.
If you've ever hidden behind your title, waited for a crisis before thinking about your visibility, or felt the cringe of putting yourself out there - this one's for you.
Your brand is your career insurance. And the best time to start was yesterday.
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